Corporate Performance Analysis Models
Evaluating Financial and Operational Performance of Companies
What you'll learn
- Analyze the internal and external environment of a company
- Analyze strengths and weaknesses
- Use Porter's five forces analysis
- Analyze the value chain
- Analyze the marketing mix
- Build growth strategies with the Ansoff Matrix
- Carry out financial analysis of a company
- Analyze human resources
- Combine analysis models into one complete picture
About this course
This course explains corporate performance analysis models, meaning the tools used to assess a company's financial and operational position and to build sound strategic decisions. It starts with an introduction to company analysis, then analysis of the internal and external environment, and analysis of strengths and weaknesses. Next you learn Porter's five forces analysis, value chain analysis and marketing mix analysis, then growth strategies using the Ansoff Matrix model. You move on to financial analysis in two parts, then human resources analysis, and you finish with the integration of the analysis models to form a complete picture, with a downloadable workbook. This course suits managers, business owners, analysts, and students of management and marketing, and anyone who wants to understand how a company performs. You need no previous experience, because the course starts from the foundations and explains each model step by step. By the end, you will be able to analyze a company's performance with more than one model, identify strengths and weaknesses, choose the right growth strategy, and prepare an analysis that supports management decisions.
Expected outcomes
- Ability to analyze corporate performance using various tools and techniques.
- Develop strategic insights based on provided analyses.
- Understand how to use models to analyze values and growth strategies.
- Prepare comprehensive reports that support management decision-making.
Learner reviews
- ★★★★★محمد س.·منذ 2 شهرشاهد 100٪
البيئة الداخلية والخارجية ونقاط القوة اهم ميزات تحليل اداء الشركات شكرا
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Course content
1Corporate Performance Analysis Models
12 lectures
- Introduction to Company AnalysisIntroduces the company analysis models course and explains that analyzing a company is a comprehensive assessment of its current position, opportunities and challenges, supporting decisions, performance improvement, strategic planning and a lasting competitive advantage.12:05
- Analyzing the Internal EnvironmentExplains analyzing a company's internal environment with the VRIO model, which evaluates resources and capabilities by value, rarity, imitability and organization, using a scale to rank their role in sustained competitive advantage.15:07
- Analyzing the External EnvironmentExplains external environment analysis with the PESTEL model and its six factors, political, economic, social, technological, environmental and legal, applied to the car industry to identify opportunities and threats.12:48
- Analyzing Strengths and WeaknessesExplains SWOT analysis for assessing strategic position through strengths, weaknesses, opportunities and threats, and how to build a matrix linking internal and external factors, with an example from a car manufacturer.13:39
- Analyzing Porter's Competitive ForcesExplains Porter's Five Forces model for analyzing competition in an industry, namely supplier power, buyer power, threat of substitutes, new entrants and rivalry intensity, and the steps to apply it to the electric car market.17:55
- Analyzing the Value ChainExplains value chain analysis, which describes a company's activities from raw materials to after-sales service, distinguishes primary from support activities, and shows how to analyze them and strengthen their integration to raise efficiency and profitability.14:18
- Analyzing the Marketing MixExplains marketing mix analysis and its elements, including product, price, place, promotion, people, process and physical evidence, with steps to evaluate each element, set measurable goals and improve continuously.13:29
- Growth Strategies Using the Ansoff Matrix ModelExplains the Ansoff Matrix for choosing a growth strategy, namely market penetration, market development, product development and diversification, and how to choose among them based on market share and existing products and markets.12:56
- Financial Analysis (Part One)Explains the importance of financial analysis in assessing a company's health, starting with liquidity ratios, namely the current ratio and the quick ratio that excludes inventory, how to calculate them and how to interpret the result.11:17
- Financial Analysis (Part Two)Continues financial analysis with profitability ratios, such as net profit margin and return on investment, growth ratios for revenue, profit and assets, and inventory turnover, how it is calculated and what it says about inventory management.11:02
- Analyzing Human ResourcesExplains HR analysis through recruitment and training indicators, training needs analysis by identifying skill gaps, calculating employee turnover rate, and evaluating performance with KPIs.11:26
- Integrating Analysis ModelsExplains how to integrate company analysis models such as SWOT and PESTEL to get a complete picture of organizational performance, set priorities, and choose an offensive or defensive strategy based on opportunities and threats.11:43
2Attachments
1 attachments
- Downloading the Workbook
Instructor
Dr. Aya Al-Arabi
