Building Your Personal Brand on LinkedIn

Create Your Social Network Professionally on LinkedIn

5.0(61)1h 55m12 lectures2 sections

What you'll learn

  • Create a professional LinkedIn account.
  • Design a profile picture and summary.
  • Highlight education, experience, and skills.
  • Build a comprehensive social network.
  • Apply effective content strategies.
  • Manage engagement and visibility on the platform.

About this course

This course is designed for anyone aiming to create a professional personal brand. It targets individuals looking to build a strong and effective network through LinkedIn, with the goal of finding a job, enhancing their career path, or creating an impactful personal brand to become influencers in the LinkedIn community. This course demonstrates how to operate professionally within LinkedIn, starting from creating a professional account to understanding content strategies and targeting the right audience for effective content presentation.

Expected outcomes

  • Ability to build a strong personal brand on LinkedIn.
  • Highlight your profile professionally to increase job opportunities.
  • Create a strong network with professionals in your field.
  • Use content strategies to enhance engagement with your audience.
  • Leverage LinkedIn features to support your career development.

Learner reviews

These reviews are from learners who bought the content and completed at least 50% of it — there are no reviews from anyone who hasn't gone through the material.
5.0
★★★★★
61 reviews
5★
60
4★
0
3★
1
2★
0
1★
0

    Course content

    1

    Building Personal Brand on LinkedIn

    11 lectures
    1. Introduction to LinkedIn14:28
    2. Creating a Personal Account on LinkedIn13:30
    3. Tools for Creating a Professional Profile Picture4:17
    4. Steps to Create a Background4:24
    5. Creating a Professional Headline on LinkedIn6:13
    6. Profile Summary7:56
    7. Education, Experience, Skills, and Requesting Recommendations on LinkedIn10:39
    8. Creating a Comprehensive Social Network9:36
    9. Creating a Professional Page12:50
    10. LinkedIn Content Strategy12:23
    11. Expanded Features on LinkedIn19:10
    2

    Add-ons

    1 attachments
    1. Assessment Test

    Instructor

    Dr. Mohamed Shaaban

    Dr. Mohamed Shaaban

    PhD researcher in strategic management with a professional master's in business administration and an academic master's in marketing. Consultant in B2B marketing.
    2,944 students10 courses