Building Your Personal Brand on LinkedIn

Create Your Social Network Professionally on LinkedIn

5.0(61)1h 55m12 lectures2 sections

What you'll learn

  • Create a professional LinkedIn account.
  • Design a profile picture and summary.
  • Highlight education, experience, and skills.
  • Build a comprehensive social network.
  • Apply effective content strategies.
  • Manage engagement and visibility on the platform.

About this course

This course is designed for anyone aiming to create a professional personal brand. It targets individuals looking to build a strong and effective network through LinkedIn, with the goal of finding a job, enhancing their career path, or creating an impactful personal brand to become influencers in the LinkedIn community. This course demonstrates how to operate professionally within LinkedIn, starting from creating a professional account to understanding content strategies and targeting the right audience for effective content presentation.

Expected outcomes

  • Ability to build a strong personal brand on LinkedIn.
  • Highlight your profile professionally to increase job opportunities.
  • Create a strong network with professionals in your field.
  • Use content strategies to enhance engagement with your audience.
  • Leverage LinkedIn features to support your career development.

Course content

1

Building Personal Brand on LinkedIn

11 lectures
  1. Introduction to LinkedIn14:28
  2. Creating a Personal Account on LinkedIn13:30
  3. Tools for Creating a Professional Profile Picture4:17
  4. Steps to Create a Background4:24
  5. Creating a Professional Headline on LinkedIn6:13
  6. Profile Summary7:56
  7. Education, Experience, Skills, and Requesting Recommendations on LinkedIn10:39
  8. Creating a Comprehensive Social Network9:36
  9. Creating a Professional Page12:50
  10. LinkedIn Content Strategy12:23
  11. Expanded Features on LinkedIn19:10
2

Add-ons

1 attachments
  1. Assessment Test

Instructor

Dr. Mohamed Shaaban

Dr. Mohamed Shaaban

PhD researcher in strategic management with a professional master's in business administration and an academic master's in marketing. Consultant in B2B marketing.
2,935 students10 courses