Commercial Print Design
Master Card, Brochure, and Company Paper Design with Illustrator
What you'll learn
- Understand the elements of commercial design
- Learn the basics of visual identity
- Design a visual identity
- Design business cards
- Design letterheads and envelopes
- Design packaging
- Carry out die-cutting and folding
- Design a company profile
- Prepare files according to print shop delivery rules
About this course
This course teaches commercial print design using Adobe Illustrator, from business cards to company stationery and packaging. It starts with an introduction, then the elements of commercial design, the basics of visual identity and designing a visual identity. After that you learn to prepare business card information and design business cards, then design letterheads and envelopes, design packaging, understand die-cut and folding, and design the company profile. It ends with the rules for handing files to the print shop so the design comes out ready for proper printing, with downloadable working files. It suits beginner designers, business owners and anyone who wants to design identity and print materials for themselves or their clients, and it helps if you know the basics of Illustrator. By the end you will be able to design a visual identity and a complete set of printed items including the card, letterhead, envelopes and packaging, and prepare the files to hand to the print shop. The explanation is practical and gradual, and each lesson builds on the one before so you finish with a complete project.
Expected outcomes
- Design comprehensive commercial prints that meet client needs.
- Create professional designs for business cards, brochures, and portfolios.
- Master the tools and techniques needed to ensure print quality.
- Develop your skills to meet commercial market requirements.
Learner reviews
- ★★★★★Mouhammed A.·منذ 1 شهرشاهد 58٪
ممتاز جدا والشرح جميل
- ★★★★★Amr E.·منذ 1 شهرشاهد 100٪
رائع وبسيط
- ★★★★★مريم م.·منذ 5 شهرشاهد 54٪
محتوى الدورة مفيد بحيث يساعد على التطبيق العملي مباشرة
تم عرض كل التقييمات (3)
Course content
1Commercial Print Design
12 lectures
- Course IntroductionDefines commercial design, its importance and how it differs from artistic design: it serves a goal, an audience and a budget, and conveys a brand message. Introduces its components such as logo, brochure and business card.10:59
- Business Design ElementsExplains the elements that make a commercial design successful, such as clarity, readable type and contrast between fonts, scalability across different media, and fit with the target audience.19:03
- Visual Identity BasicsExplains visual identity as the visible face of a brand: logo, consistent colors, fonts, pattern and an overall feel, with examples, color psychology, and keeping the identity consistent across all designs.18:44
- Visual Identity DesignA hands-on Illustrator exercise designing a visual identity for a travel company, building a pyramid-inspired logo with rectangles, rotation and copies, adding the company name in a suitable font, and creating a pattern.9:30
- Business Card InformationExplains why a business card is a company's identity and a marketing tool, what to settle before designing such as orientation, language, colors and paper type, the required data, visual research, and the safe area and bleed.15:42
- Business Card DesignDesigns a business card in Illustrator step by step: setting size and bleed, CMYK for print versus RGB for screens, building the front and back with a mirrored copy, and adding contact details and the logo.7:28
- Letterhead DesignDesigns a letterhead on A4 in Illustrator by reusing the business card design, adding the logo as a transparent watermark, and placing contact details while leaving proper margins.14:36
- Envelope DesignExplains envelope design and sizes, how to work out an envelope that fits an A4 sheet folded in three, then builds it in Illustrator with its panels and flap and adds the logo with even spacing.24:28
- Packaging DesignDesigns a packaging box in Illustrator step by step: setting the artboard size, then drawing the sides, glue tabs and flaps, and preparing the layout to receive the front and back artwork.16:13
- Cutting and FoldingExplains preparing cut and fold lines for packaging in Illustrator by separating them into layers and showing fold lines dashed in another color, then shows ready-made box templates whose dimensions can be adjusted.14:41
- Profile DesignExplains designing a company profile as an introduction and marketing tool: presenting services and achievements in clear sections with icons, choosing size and colors from the brand identity, and sketching on paper before starting.29:38
- Printing Delivery GuidelinesExplains rules for preparing design files for the printer, including extending backgrounds into the bleed, converting the color mode to CMYK, converting text to outlines, plus useful resource links for fonts and images.21:10
2Add-ons
1 attachments
- Download Work Files
Instructor
Eng. Hamza Mounir
This course is part of the diploma
