Emotional Branding Engineering
How to Create Emotional Connections That Make Your Brand Shine?
4h 35m20 lectures2 sections
What you'll learn
- Understand how to create emotional connections
- Design unique experiences for customers
- Develop strategies to enhance loyalty
- Measure love and emotion towards the brand
- Turn complaints into opportunities for connection
- Manage emotional bonds with the audience
About this course
The Emotional Brand Engineering course is your journey to understanding how to build a deep emotional connection with customers. You will learn practical marketing principles based on emotions, and how to design and implement strategies that enhance customer loyalty and turn them into ambassadors for your brand.
Expected outcomes
- Increase customer loyalty and enhance their shopping experiences.
- Master skills to measure emotions and apply effective strategies.
- Develop stories and values that resonate with customers.
- Implement practical steps to build a distinctive brand.
Course content
1Emotional Brand Engineering
19 lectures
- Course Introduction3:39
- Why Emotion is the Future of Brands?13:17
- From Logic to Emotional Connection: The Concept of Emotional Branding12:05
- The Psychology of Belonging: Who is the Customer that Sees Themselves in You?9:56
- The Emotional DNA: Core Elements of an Impactful Brand22:45
- The Deep Strategy: Building the Emotional Brand Promise19:17
- Values and Beliefs as the Essence of Identity: Values are not Slogans21:14
- Brand Archetypes: The Emotional Compass of Identity13:01
- Sensory Identity: How to Build an Emotional Audio-Visual Signature?11:46
- Brand Voice12:03
- Brand Storytelling24:10
- Designing the Emotional Customer Experience15:32
- Symbols and Rituals: The Language of Belonging in the Brand12:04
- From Connection to Advocacy17:51
- In-Depth Case Studies11:58
- Emotional KPIs: How Do We Measure Love?15:24
- Digital Empathy Engineering: AI in the Service of Emotions14:16
- Emotional Leadership Matrix13:04
- Conclusion: The Legacy of Emotional Branding and the Ultimate Challenge Message12:08
2Add-ons
1 attachments
- Download the Workbook
Instructor
Ahmed Ibrahim
6,171 students11 courses
