Business Success

Transform Your Idea into a Profitable System

5h 12m23 lectures8 sections

What you'll learn

  • Learn how to analyze the market
  • Master marketing strategies
  • Understand business management basics
  • Apply the business model
  • Design an effective business plan
  • Manage financial resources wisely

About this course

This course takes you on a strategic journey to transform your idea into an organized, profitable, and sustainable project. You will learn to think like a real entrepreneur and build a comprehensive system that includes management structure, pricing, cash flow management, brand building, and a practical marketing plan focused on achieving sales and sustainability, not just visibility.

Expected outcomes

  • Develop a clear vision before launching any project.
  • Ability to make Go / No Go decisions with confidence.
  • Build a work system based on structure, not random effort.
  • Price your product or service for profitability and sustainability.
  • Create an operational and marketing plan for the first 90 days practically.

Course content

1

The Cornerstone

3 lectures
  1. Thinking Like a Business Owner, Not Just an Idea Person16:47
  2. Testing the Idea8:23
  3. When Not to Start the Project?12:13
2

Turning an Idea into a Clear Project

3 lectures
  1. Defining the Project Type17:46
  2. Identifying the Target Audience9:48
  3. The True Competitive Advantage16:37
3

The Spirit of the Brand

4 lectures
  1. Branding is Not Just a Logo9:06
  2. Choosing the Right Archetype for the Project19:31
  3. The Emotional Promise14:18
  4. Building Visual and Verbal Identity10:31
4

The Operating Machine

3 lectures
  1. Location and Operations13:13
  2. Delivering the Product or Service13:34
  3. First Simple SOP for the Project13:51
5

Money and Pricing

4 lectures
  1. Money in the Project12:58
  2. Pricing22:28
  3. Break-even Point23:37
  4. Liquidity Management16:25
6

Marketing

3 lectures
  1. Promotion Plan18:50
  2. Marketing Channels13:02
  3. Sustainability10:35
7

Launch Decision (Go / No Go)

2 lectures
  1. First 90 Days Plan11:13
  2. Early Success and Failure Indicators7:16
8

Add-ons

1 attachments
  1. Download the Workbook

Instructor

Ahmed Ibrahim

Ahmed Ibrahim

Lecturer and consultant in management and marketing, with experience in marketing for over 5 Arab companies.
4,000 students