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Post-Sale is Real Selling and Profit Collection

فن الاحتفاظ بالعملاء وإعادة البيع

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0 of 17 lessons
  • Course Introduction2:45
  • Why Post-Sale is the Real Sale?9:14
  • Psychology and Sociology Theories in Marketing14:54
  • Theoretical Framework (Kano Model & Service-Profit Chain)12:41
  • Behavioral Economics and Managing Expectations18:23
  • Customer Experience Management - CXM19:59
  • Post-Sale Customer Service Strategies16:55
  • Case Studies (Success and Failure)7:33
  • Case Study: Al Arabi Company in Egypt14:11
  • Loyalty and Rewards Programs15:00
  • Key Loyalty Metrics20:20
  • Collecting Customer Data and Listening to Them13:21
  • Common Mistakes in Post-Sale Management and How to Turn Complaints into Opportunities21:18
  • Technology in Customer Service and Loyalty14:58
  • Practical Plan for Small and Medium Enterprises11:52
  • Conclusion: Summary and Final Message8:05
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