Customer Retention and Reselling

Post-Sale is Real Selling and Profit Collection

4.8(47)3h 41m17 lectures2 sections

What you'll learn

  • Understand customer behavior post-purchase
  • Design post-sale experience for satisfaction
  • Build effective loyalty programs
  • Measure customer loyalty with tools
  • Turn complaints into opportunities
  • Increase profits through reselling

About this course

The Customer Retention Art course is your comprehensive guide to transforming the post-sale experience into an effective tool for achieving customer loyalty and increasing profits. Throughout the course, you will learn how to build sustainable relationships with your clients, discover practical strategies for turning complaints into opportunities, and design unique loyalty programs that support your success in the market.

Expected outcomes

  • Increase customer loyalty and improve repeat purchase rates.
  • Master skills to measure customer satisfaction and explore improvement opportunities.
  • Develop effective strategies for enhancing complaint management.
  • Implement practical steps to increase profitability and improve relationships.

Learner reviews

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    Course content

    1

    The Art of Retaining Customers

    16 lectures
    1. Course Introduction2:45
    2. Why Post-Sale is the Real Sale?9:14
    3. Psychology and Sociology Theories in Marketing14:54
    4. Theoretical Framework (Kano Model & Service-Profit Chain)12:41
    5. Behavioral Economics and Managing Expectations18:23
    6. Customer Experience Management - CXM19:59
    7. Post-Sale Customer Service Strategies16:55
    8. Case Studies (Success and Failure)7:33
    9. Case Study: Al Arabi Company in Egypt14:11
    10. Loyalty and Rewards Programs15:00
    11. Key Loyalty Metrics20:20
    12. Collecting Customer Data and Listening to Them13:21
    13. Common Mistakes in Post-Sale Management and How to Turn Complaints into Opportunities21:18
    14. Technology in Customer Service and Loyalty14:58
    15. Practical Plan for Small and Medium Enterprises11:52
    16. Conclusion: Summary and Final Message8:05
    2

    Add-ons

    1 attachments
    1. Download the Workbook

    Instructor

    Ahmed Ibrahim

    Ahmed Ibrahim

    Lecturer and consultant in management and marketing, with experience in marketing for over 5 Arab companies.
    3,483 students12 courses