This path is for anyone who wants to use AI tools for content creation and marketing, with no prior experience. It starts with beginner courses on the basic ideas and tools, moves on to design and complete content production, and ends with applying the tools in marketing campaigns.
Why here: It is a beginner course that shows how AI can be used for services and content, so it is a suitable entry point to the field.
After it you can: You will be able to produce engaging digital content for social media and improve how your services appear in search engines using SEO techniques.
Why here: After the general introduction, you practise one simple, specific application for beginners, presentations, which is among the most common uses of content.
After it you can: You will be able to create presentations with AI and improve their text and visual elements.
Why here: Once you know the basics of presentations, you move to Canva, a design tool that combines design and smart writing in one place.
After it you can: You will be able to design posts and presentations in Canva and use smart writing tools to create their text.
Why here: This course widens your work from design to complete visual and audio content, an intermediate step that builds on what came before.
After it you can: You will be able to produce complete visual and audio content, and create characters and animate them with voice added.
Why here: It comes last because it uses the content skills you have learned inside a full marketing framework for campaigns.
After it you can: You will be able to use AI tools to develop marketing campaigns and analyse market and audience data.
