Marketing with Artificial Intelligence

Master Using AI Tools in Marketing

AI for Content & Marketing4.7(106)4h 20m25 lectures5 sections

What you'll learn

  • Write ad copy with ChatGPT
  • Convert text into a voiceover
  • Design ad videos with AI
  • Design a motion graphics video
  • Design ad images and product images
  • Merge images with AI
  • Analyze competitors and track their ads
  • Set Facebook targeting with AI

About this course

This course teaches marketing with artificial intelligence, meaning how to use AI tools to write ads, design images and videos, create voiceovers and analyze competitors. You will learn to turn text into speech and speech or video into text, design ad videos and motion graphics videos, animate images, create ad images and product images, and merge images, using Discord and Midjourney along the way. It also shows how to use ChatGPT to write ad copy and articles, and how to use AI for Facebook targeting, finding audience interests and tracking competitor ads. The course suits marketers, store owners, business owners, content creators and anyone who wants to promote a product quickly and at lower cost. No previous experience in design or advertising is required, because the explanation starts from the course introduction. It also covers free tools and websites, and ways to use ChatGPT without registration from Arab countries. The course is practical, and you try the tools in every lesson. Afterwards you will be able to produce a complete ad made of text, image, video and voice.

Expected outcomes

  • Master the use of AI tools to enhance marketing campaigns.
  • Produce high-quality visual and audio content tailored to the target audience.
  • Analyze market and audience data to improve marketing performance.
  • Design innovative marketing strategies using advanced techniques.

Learner reviews

These reviews are from learners who bought the content and completed at least 50% of it — there are no reviews from anyone who hasn't gone through the material.
4.7
★★★★★
106 reviews
5★
79
4★
21
3★
6
2★
0
1★
0
  • ★★★★★مصطفى ن.·منذ 2 شهرشاهد 100٪

    صراحه دورة جميلة جدا ولقد استفاديت منه هواي وانا من العراق

  • ★★★★★rafikbenchafaa·منذ 3 شهرشاهد 72٪

    منصة تحفة روعة

  • ★★★★★ياسمين ج.·منذ 4 شهرشاهد 100٪

    كورس ممتاز استفادت كتير جدا .. شكرا لكم منصه مميزة فعلا

  • ★★★★★LOGRAINI M.·منذ 5 شهرشاهد 100٪

    محتوى يختصر عليك الطريق في فهم استراتيجيات الأتمتة وبناء القوائم البريدية بشكل عملي قبل الإحترافي. شكرا بالأخص للأستاد احمد حسن خميس

  • ★★★★★المصلوحي ف.·منذ 5 شهرشاهد 100٪
5 / 12 تقييم

Course content

1

Writing Ad Copy and Content Marketing with AI

4 lectures
  1. Course IntroductionIntroduces the definition and history of artificial intelligence, and explains machine learning and deep learning concepts through examples from digital advertising and tools like ChatGPT.5:32
  2. Alternatives and Ways to Use Chat GPT Without Registration from Arab CountriesPresents alternatives and ways to use ChatGPT without registration from Arab countries through intermediary tools and websites.11:37
  3. Using Chat GPT and Sage in Writing Advertising Texts and Content MarketingExplains how to use ChatGPT to write ad copy and content marketing texts through iterative dialogue to refine the text as needed.11:57
  4. Using ChatGPT in Writing Articles, Books, and Scientific ResearchExplains how to use ChatGPT to write articles and research pieces while adjusting formatting, headings, and SEO compliance.7:08
2

Using AI for Targeting

2 lectures
  1. Using AI for Facebook Targeting and Audience InsightsExplains how to use Facebook's AI to improve ad targeting and discover audience interests by relying on the platform's machine learning phase.9:06
  2. Magical Tools for Detailed Targeting with AIPresents AI tools that help determine detailed targeting interests in Facebook and Google ad campaigns more accurately than manual search.13:15
3

Social Media Designs Using AI

7 lectures
  1. Registering on Discord and MedjournyExplains how to sign up on Discord and add the Midjourney AI image generation tool, and reviews the free usage plan.11:53
  2. Creating a Private Server on DiscordExplains how to create a private Discord server, add the Midjourney tool to it, and use its basic commands to generate and refine images.9:46
  3. Commands and Techniques for Working with Artificial Intelligence in DesignExplains Midjourney's commands and parameters for controlling image style, quality, aspect ratio, and variation to get more precise design results.11:41
  4. Image Integration Using Artificial IntelligenceContinues explaining Midjourney commands such as removing elements from an image, reusing the same seed for new designs, and blending two images together.13:55
  5. Designing Advertising Images Using Artificial IntelligenceExplains how to write precise AI image prompts for ads, specifying camera angles and artistic style to get appealing visuals.16:35
  6. Free Tools and Websites for AI DesignPresents free alternative AI image design tools other than Midjourney and shows how to use one of them to generate images in different styles.7:01
  7. Product Image Design with Artificial IntelligenceExplains how to use a specialized tool to design commercial product images on different backgrounds starting from a product photo on a white background.4:26
4

Using AI for Voiceover and Creating Promotional Videos

8 lectures
  1. Voiceover Using Artificial Intelligence and Converting Any Text to SpeechExplains how to create an AI voiceover from written text using a text-to-speech tool, adjusting voice settings and converting the output to an mp3 file.12:26
  2. Converting Audio or Video Clips to Written TextExplains how to convert an audio or video clip into written text using AI, rephrase the text, and use it to create a new voiceover.10:00
  3. Speaking in Celebrity Voices and Training AI to Speak in Your VoicePresents a tool for converting voice to other voices and training it on one's own voice to speak on their behalf, with a note on responsible use.17:11
  4. Video Design Using Artificial IntelligenceExplains how to gather images and video clips from free stock content sites and combine them with a voiceover to produce a complete video using AI tools.9:49
  5. Script and Scene Design for Videos with Artificial IntelligencePresents a tool for training AI on a specific voice to make it speak any text, with a note on the need for responsible and ethical use.12:10
  6. Animation and Motion Graphics Video Design Using Artificial IntelligenceExplains how to create animated characters that speak AI-generated dialogue and edit backgrounds using chroma key technique.17:55
  7. Animating Images and Real Characters with SpeechExplains how to use a tool to animate a still image or real person so they appear to speak according to a written script or audio file.5:45
  8. Designing an Advertising Video for a Product from Just the Product Link on the StoreExplains how to automatically create a product ad video just by entering a product link from an online store using an AI tool.8:36
5

Competitor Analysis Using Artificial Intelligence

4 lectures
  1. Understanding Competitor Targeting and Analyzing Social Media Pages and Monitoring Their AdsExplains methods for analyzing competitors' social media pages and monitoring their ads using tools such as the Facebook Ad Library.8:49
  2. Analyzing and Monitoring Competitor Audiences and Knowing Traffic SourcesExplains how to use tools like SimilarWeb to analyze and monitor competitors' audiences and identify their websites' traffic sources and marketing channels.8:20
  3. Monitoring Competitors and Knowing Ideal Performance MetricsExplains how to use the Rival IQ tool to monitor competitors and compare social media performance benchmarks across multiple companies.10:49
  4. Writing Professional Emails with Artificial Intelligence and Using the Search Engine for All AI ToolsPresents an Arabic AI tool for writing professional emails, and a search engine that aggregates dozens of AI tools by use case.4:30

Instructor

Ahmed Hassan Khamis

Ahmed Hassan Khamis

He has developed computer science curricula for various Arab universities and taught at Alexandria University. He has authored over 120 educational books in computer science.
454.2K views42 courses

Related courses