Google Analytics GA4

Master Data Linking and Analysis on the Web

Data Analysis4.8(61)3h 42m28 lectures5 sections

What you'll learn

  • Understand the basic Google Analytics terms
  • Work with the Admin Menu and create an account
  • Connect the website to Google Analytics
  • Use the Setup Assistant
  • Create Events and set up conversions
  • Read acquisition, engagement and retention reports
  • Use exploration reports such as funnel, path and cohort
  • Understand customer lifetime value
  • Analyze Attribution models and all channels

About this course

This course teaches Google Analytics, Google's analysis tool that helps you understand how visitors interact with your website and app and evaluate the performance of your marketing campaigns. It starts with the introduction, the most important terms, access to the tool and the Admin Menu. Then you learn how to connect your website to Google Analytics, create the account, use the Setup Assistant, and create Events and conversions. Next you read the basic reports step by step, such as the acquisition report, real-time reports, the engagement report, monetization, the retention report and the technology report. You then move to Explorations, such as free-form exploration, funnel, path and cohort exploration, learn about customer lifetime value, and finish with advertising reports, Attribution models and all channels. It suits digital marketers, website owners and ad campaign managers, and no previous analytics experience is needed. By the end, you will be able to connect your site, read its reports and make marketing decisions based on data.

Expected outcomes

  • Set up a Google Analytics GA4 account and link it successfully.
  • Analyze user data and performance reports effectively.
  • Apply data-driven strategies to improve performance.
  • Use specialized reports to make informed marketing decisions.

Learner reviews

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  • ★★★★☆Sameh A.·منذ 4 شهرشاهد 57٪

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Course content

1

Google Analytics GA4

4 lectures
  1. Course IntroductionIntroduces a course on reading and analyzing your online presence through Google Analytics reports, covering its parts from basic setup to report types, why measurement matters, and which marketing professionals it suits.4:34
  2. Important TermsExplains why reading Google Analytics reports matters for understanding visitors, ad channels and goal completion and improving return on ad spend, then lists the platform's key strengths such as real-time reports, integrations and the API.12:42
  3. Accessing GA4Walks through creating a Google Analytics account and its hierarchy from account to property to view, covering GA4 and the tracking code, and noting that reports take time and are not retroactive.6:26
  4. Admin MenuExplains the user-level settings on the Google Analytics Admin page, such as the linked email, display language, default date range, notification types and the list of accessible accounts, and saving after any change.4:58
2

Account & Creation Setup

5 lectures
  1. Linking the Site with Google Analytics GA4Explains how to create a new Google Analytics account and property for a website, from choosing names and measurement goals to enabling Enhanced Measurement, noting that data takes time to appear after linking.10:22
  2. Creating an Account10:39
  3. Setup AssistantWalks through the Setup Assistant steps for configuring a Google Analytics account, such as turning on Google Signals, data collection settings, managing users and permissions, the change history and data deletion requests.4:28
  4. Events CreationExplains property settings in Admin, such as referral and search term exclusion lists, the change history, data deletion requests, and linking Google Analytics with Google platforms like Google Ads, AdSense, Google Play and Search Console.8:36
  5. Conversions-Key EventsExplains View settings in Google Analytics, from creating a new view and site, currency and time zone settings to Site Search Settings with the Query Parameter, and assigning users and their permissions.6:10
3

Basic and Automatic Reports

7 lectures
  1. Acquisition ReportExplains filter settings in Google Analytics to improve data quality, such as excluding company employees' visits by IP address and excluding traffic coming from specific countries.12:53
  2. Report Snapshot & RealtimeExplains creating Goals in Google Analytics and their types, such as destination page, duration and pages per session, plus setting a goal value and verifying it, noting goals take time to appear in reports.12:48
  3. Engagement ReportExplains Ecommerce reporting settings in Google Analytics, enabled only for online stores, what they show such as revenue and number of purchases, and the checkout behavior report across its stages.10:30
  4. MonetizationIntroduces Google Analytics report types and their grouping into Audience, Acquisition, Behavior and Conversions, plus data display tools like period comparison and charts, and options to export and share reports.13:47
  5. Retention ReportExplains the Google Analytics Home page as a quick performance snapshot, showing users, revenue, sessions, a real-time report, traffic sources, Insights recommendations and peak hours, plus the role of the mobile app.4:15
  6. User AttributionExplains Real-Time reports in Google Analytics, showing visitors in the last few minutes, top pages, campaigns, sources and goals achieved, and why they help monitor active ad campaigns.7:41
  7. Tech ReportExplains the Tech report, which breaks down users by operating system, browser, device category, screen resolution and app version, compares revenue with user counts, and adds dimensions like country and age.3:30
4

Exploration and Specialized Reports

7 lectures
  1. Exploration OverviewGives an overview of the Exploration section in Google Analytics, covering variables, settings, technique, visualization, segments, rows, columns and filters, and how to build a custom exploration report.4:44
  2. Free FormShows how to use Free Form exploration step by step, from naming the report and adding segments to comparing Add to Cart with Purchase, nested rows, filters and cell display types.21:11
  3. Funnel ExplorationExplains Acquisition reports showing traffic sources such as Organic Search, Direct, Social and Email, the default channel grouping, and metrics like sessions, bounce rate and conversion rate, and why they matter for measuring ROI.15:35
  4. Path ExplorationExplains the Channels report under All Traffic, the default channel groupings, and analyzing each channel's performance with Plot Rows and Treemaps using primary and secondary metrics, plus drilling into sub-sources.7:55
  5. Segment OverlapExplains the Segment Overlap report, which shows how user segments intersect, such as mobile, tablet, purchasers and US users, to see how many users belong to more than one segment at once.9:09
  6. Cohort ExplorationExplains Cohort Exploration for measuring user retention week by week, with return criteria, calculation types and metrics, and why it matters for sites that need returning visitors, like articles and courses.7:12
  7. Lifetime ValueExplains the User Lifetime report in Explore, which shows average lifetime value (LTV) per user by channel or source, comparing channels like Organic, Referral and Email, to evaluate ad campaigns.4:28
5

Advertising Report

4 lectures
  1. Advertising SnapshotExplains adding annotations to report charts and creating segments to compare and analyze performance, such as mobile and tablet traffic, and using segments as audiences for remarketing campaigns in Google Ads.3:32
  2. Attribution ModelExplains the difference between the Last Click and Data Driven attribution models: the first gives the whole sale to the last channel, the second splits it across the channels the customer passed through.3:46
  3. Attribution PathExplains the content reports under Behavior, such as All Pages and its metrics (Page Views, Bounce Rate, Exit Rate, Page Value) and Content Drilldown, then the Site Speed report for measuring page load time.7:06
  4. All ChannelsExplains setting up Site Search with the Query Parameter, and the on-site search reports and metrics such as Search Exits, Search Refinements and Time after Search, plus the Search Terms report for the most searched words.3:23

Instructor

Mohamed Khalaf

Mohamed Khalaf

Data analysis and business intelligence specialist, lecturer, and trainer in statistical analysis programs.
25.4K views6 courses

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