Google Analytics GA4
Master Data Linking and Analysis on the Web
2h 7m28 lectures5 sections
What you'll learn
- Learn to set up a Google Analytics GA4 account
- Understand event creation and conversion analysis
- Read basic acquisition reports
- Use advanced reports for performance analysis
- Apply interaction tracking on websites
- Manage data and analyze results effectively
About this course
In the Google Analytics GA4 course, we will explore together Google's powerful analytics tool designed to help marketers and business owners understand visitor interactions with their websites and applications. We will cover all the new features in this advanced version, including data collection, audience analysis, and overall performance evaluation of marketing campaigns. This course will empower you to make more informed decisions to enhance your digital marketing strategies.
Expected outcomes
- Set up a Google Analytics GA4 account and link it successfully.
- Analyze user data and performance reports effectively.
- Apply data-driven strategies to improve performance.
- Use specialized reports to make informed marketing decisions.
Course content
1Google Analytics GA4
4 lectures
- Course Introduction1:20
- Important Terms6:00
- Accessing GA49:10
- Admin Menu2:46
2Account & Creation Setup
6 lectures
- Linking the Site with Google Analytics GA44:44
- Creating an Account3:52
- Setup Assistant3:22
- Linking with Google Ads4:02
- Events Creation2:32
- Conversions-Key Events3:46
3Basic and Automatic Reports
7 lectures
- Acquisition Report3:23
- Report Snapshot & Realtime7:35
- Engagement Report2:37
- Monetization7:52
- Retention Report3:09
- User Attribution1:19
- Tech Report4:33
4Exploration and Specialized Reports
7 lectures
- Exploration Overview5:52
- Free Form5:04
- Funnel Exploration3:39
- Path Exploration4:51
- Segment Overlap6:25
- Cohort Exploration3:48
- Lifetime Value3:48
5Advertising Report
4 lectures
- Advertising Snapshot7:10
- Attribution Model4:17
- Attribution Path4:56
- All Channels5:15
Instructor
Mohamed Khalaf
5,883 students6 courses
This course is part of the following diplomas
