Google Analytics GA4

Master Data Linking and Analysis on the Web

4.8(60)3h 46m28 lectures5 sections

What you'll learn

  • Learn to set up a Google Analytics GA4 account
  • Understand event creation and conversion analysis
  • Read basic acquisition reports
  • Use advanced reports for performance analysis
  • Apply interaction tracking on websites
  • Manage data and analyze results effectively

About this course

In the Google Analytics GA4 course, we will explore together Google's powerful analytics tool designed to help marketers and business owners understand visitor interactions with their websites and applications. We will cover all the new features in this advanced version, including data collection, audience analysis, and overall performance evaluation of marketing campaigns. This course will empower you to make more informed decisions to enhance your digital marketing strategies.

Expected outcomes

  • Set up a Google Analytics GA4 account and link it successfully.
  • Analyze user data and performance reports effectively.
  • Apply data-driven strategies to improve performance.
  • Use specialized reports to make informed marketing decisions.

Learner reviews

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    Course content

    1

    Google Analytics GA4

    4 lectures
    1. Course Introduction4:34
    2. Important Terms12:42
    3. Accessing GA46:26
    4. Admin Menu4:58
    2

    Account & Creation Setup

    6 lectures
    1. Linking the Site with Google Analytics GA410:22
    2. Creating an Account10:39
    3. Setup Assistant4:28
    4. Linking with Google Ads4:02
    5. Events Creation8:36
    6. Conversions-Key Events6:10
    3

    Basic and Automatic Reports

    7 lectures
    1. Acquisition Report12:53
    2. Report Snapshot & Realtime12:48
    3. Engagement Report10:30
    4. Monetization13:47
    5. Retention Report4:15
    6. User Attribution7:41
    7. Tech Report3:30
    4

    Exploration and Specialized Reports

    7 lectures
    1. Exploration Overview4:44
    2. Free Form21:11
    3. Funnel Exploration15:35
    4. Path Exploration7:55
    5. Segment Overlap9:09
    6. Cohort Exploration7:12
    7. Lifetime Value4:28
    5

    Advertising Report

    4 lectures
    1. Advertising Snapshot3:32
    2. Attribution Model3:46
    3. Attribution Path7:06
    4. All Channels3:23

    Instructor

    Mohamed Khalaf

    Mohamed Khalaf

    Data analysis and business intelligence specialist, lecturer, and trainer in statistical analysis programs.
    4,769 students6 courses