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Marketing Management

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What is Marketing?

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Available with a Premium subscription, or by buying the full course

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Mark the important moments in the video with one tap and jump straight back to them.

What you unlock

  • Write notes tied to a specific video moment
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  • Track your progress and resume where you left off
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Summarizes the lesson, re-explains any point, answers your questions, and quizzes you after each lesson.

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  • Keeps you up to date with the latest developments in the course's field
  • Summarizes the lesson and explains it more simply
  • Answers your questions about the lesson anytime
  • Gives you a short quiz after each lesson
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Discuss with your coursemates, ask questions, and share what you know inside every lesson.

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Available with a Premium subscription, or by buying the full course
Your course progress0%
0 of 26 lessons
  • What is Marketing?23:25
  • Importance of Marketing Management20:42
  • Market Study (Part One)11:25
  • Market Study (Part Two)15:36
  • Competitive Forces16:13
  • Competitor Study (Part One)16:53
  • Competitor Study (Part Two)15:15
  • Customer Study (Part One)19:15
  • Customer Study (Part Two)11:47
  • SWOT Analysis (Part One)14:54
  • SWOT Analysis (Part Two)13:43
  • Marketing Objectives15:06
  • Marketing Strategies16:12
  • Targeting (Part One)20:53
  • Targeting (Part Two)19:15
  • Marketing Mix (Part One)19:23
  • Marketing Mix (Part Two)15:36
  • Pricing (Part One)19:11
  • Pricing (Part Two)16:31
  • Pricing (Part Three)12:07
  • Promotion (Part One)12:53
  • Promotion (Part Two)11:57
  • Promotion (Part Three)22:41
  • Promotion (Part Four)12:03
  • Control24:00
  • Personal Branding17:08