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0 of 29 lessons
  • Introduction9:17
  • Trends and Statistics in Influencer Marketing Industry8:17
  • Benefits and Advantages of Business Marketing12:09
  • Types of Influencer Marketing9:13
  • Case Study 110:21
  • Case Study 23:55
  • Case Study 35:42
  • Statistics of Influencer Marketing Campaign Results4:54
  • Definition of an Influencer6:49
  • Segmenting Influencers - Micro Influencer5:20
  • Segmenting Influencers - Mid-Tier Influencer4:08
  • Segmenting Influencers - Macro Influencer4:05
  • Segmenting Influencers - Celebrities2:57
  • Segmenting Influencers by Content11:46
  • Segmenting Influencers by Role7:27
  • Elements of Influencer Marketing Strategies5:24
  • Targeting6:44
  • Target Audience13:40
  • Mental Image12:42
  • Vision, Mission, and Values7:11
  • Tagline3:57
  • Positioning5:16
  • Marketing Campaign Objectives13:35
  • Choosing the Influencer3:24
  • Elements of Evaluating and Choosing Influencers10:26
  • Influencer Marketing Platforms7:23
  • Negotiating and Contracting with Influencers9:30
  • Measuring Performance Results9:42