Secrets of Market Giants Strategies

About this course

This course explains how big companies handle competition, through what are called schools of competition. It starts with an introduction, then you learn the Unilever school and how to benefit from it, the Google school, the school of the company Awareness, which sees the competitor as one of its customers, and the P&G school, in which a company competes with itself. Next you study the subcontracting cooperation school, the outsourced manufacturing school, the Microsoft school, and then the school of direct confrontation and comparison and how to benefit from it. You finish with a summary of the previous schools, a practical model for competition analysis in two parts, and a hands-on application to your own company, with a downloadable workbook. This course suits business owners, managers, and marketing and strategy officers, and anyone who wants to understand competition in the market. You need no previous experience, because the lessons rely on examples from well-known companies and explain them step by step. By the end, you will be able to understand the different schools of competition, analyze your competitors with a practical model, and choose the best approach for your company.

Expected outcomes

• Apply innovative strategies to enhance business growth
• Understand market dynamics better
• Develop strategic decision-making skills
• Achieve superiority over competitors in the market
• Implement effective techniques to achieve tangible results

Course content

Instructor

Dr. Mohamed Al-Tihami

An instructor and consultant in management and marketing, providing sales consulting for various Arab companies.

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