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Sami Aziz

Sami Aziz

Expert in Marketing, Sales, and Business Management

2 courses5,211 views

With 34 years of experience in sales and marketing, he has consulted for various companies on developing effective sales strategies.

Courses by Sami Aziz

  • Sales Chemistry
    4.6(84)|2,536|2:03

    Sales Chemistry

    Understanding Sales Elements and Integrating Them Professionally

    Sami Aziz
    Sami Aziz
  • Understanding Buyer Behavior
    4.9(88)|2,675|2:38

    Understanding Buyer Behavior

    Learn Techniques to Analyze Buyer Behavior for Better Sales

    Sami Aziz
    Sami Aziz

What you will learn with Sami Aziz

Sales Chemistry

This course explains sales chemistry, meaning how to understand the elements of selling and the types of markets and how to combine them to get better results. It starts with an introduction, then you learn about the general market and the niche market, the geographic market and the demographic market, and the emerging market and the best ways to reach it. Next you study the industrial market, technology markets, the financial market and its features, and the psychographic market, then social media, digital marketing and the types of business. You move on to sales methods and the factors that affect them, the elements of a successful sales equation, the factors of success and failure, and you finish with the factors of inflation and their effect on rising prices. This course suits sales representatives and managers, business owners and anyone who works in sales and marketing. You need no previous experience, because the course starts with definitions and explains each market step by step. By the end, you will be able to tell the different markets apart, choose the right selling method for each market, analyze the elements of the sales equation and understand the reasons for success and failure.

  • Ability to analyze different markets and engage effectively.
  • Develop effective sales strategies tailored for each market.
  • Achieve increased sales through understanding customers and markets.
  • Handle challenges and influencing factors in sales with flexibility.
  • Understand the different types of markets
  • Tell apart the general, niche, geographic and demographic markets

Understanding Buyer Behavior

This course shows you how to understand buyer behavior and purchase decisions so you can market and sell better. It starts with an introduction to buyer behavior and purchase decisions, then the factors that influence buyer behavior, in two parts. Next you learn how culture affects purchase decisions with real examples, the role of social class, the role of family and friends, and the effect of personal factors. Then you move to wants and motives, psychological factors and how they shape the buyer's thinking and actions, and the effect of situations on marketing. Finally you learn why the purchase decision process matters, the kinds of influences that affect the decision to buy, and the stages of the purchase decision. It suits people working in sales and marketing, business owners and anyone who wants to understand customers better, and no previous experience is needed. The explanation relies on real examples that show how the purchase decision changes from one person to another. By the end, you will be able to analyze consumer behavior and connect what you learned to marketing and sales strategies.

  • Better understanding of consumer behaviors and how to analyze them.
  • Develop effective marketing strategies based on buyer behavior insights.
  • Improve your ability to accurately target customers.
  • Enhance your skills in market research and data analysis.
  • Understand buyer behavior and purchase decisions
  • Learn the factors that influence buyer behavior