Public Relations and Customer Service

Mastering Customer Service and Public Relations for Success

4.7(96)3h 34m20 lectures2 sections

What you'll learn

  • Understand customer service fundamentals
  • Develop public relations skills
  • Handle complaints effectively
  • Enhance loyalty through experience improvement
  • Master building strong public relations
  • Achieve success in customer service

About this course

This comprehensive course aims to empower you to understand and apply customer service and public relations concepts and how to develop them. You will learn the foundations of building strong relationships with clients and how to handle complaints and objections professionally. The course covers both theoretical and practical aspects, with examples and practical applications that help you enhance your personal and professional skills. By the end of the course, you will be able to provide exceptional customer service and build successful public relations that enhance customer loyalty.

Expected outcomes

  • Enhance your skills in delivering exceptional customer service.
  • Build strong relationships with clients that foster trust and loyalty.
  • Acquire professional skills in handling difficult situations.
  • Implement innovative strategies to improve customer experience.

Learner reviews

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    Course content

    1

    Public Relations and Customer Service

    19 lectures
    1. Learn About Course Contents5:49
    2. What is Customer Service? (Its Importance and Objectives within Organizations)10:37
    3. Fundamentals of Customer Service20:59
    4. Customer Psychology and Understanding Needs16:15
    5. Importance of Effective Communication in Customer Service10:13
    6. Effective Listening Skills12:14
    7. Art of Dialogue and Negotiation19:09
    8. Handling Complaints and Objections11:34
    9. Problem Solving and Providing Creative Solutions14:35
    10. Dealing with Difficult Customers12:44
    11. Building Trust with Customers10:07
    12. How to Earn Customer Loyalty14:01
    13. Word-of-Mouth Marketing and Its Impact on Business9:11
    14. Using Technology in Customer Service6:30
    15. Data Analysis and Decision Making7:42
    16. Future Trends and Artificial Intelligence in Customer Service9:22
    17. Comprehensive Case Study9:55
    18. Leadership Skills in Customer Service and Employee Motivation6:36
    19. Continuous Self-Development in Customer Service7:24
    2

    Attachments

    1 attachments
    1. Download the Workbook

    Instructor

    Dr. Dina Al-Jayar

    Dr. Dina Al-Jayar

    Over 17 years of experience in training and teaching, certified as an institutional training consultant and international trainer. Holds a Master's in Mental Health and a PhD in Counseling Psychology.
    2,787 students12 courses