Data Analysis with Google Looker
A Powerful Tool for Digital Marketing Success
What you'll learn
- Learn to import data from multiple sources.
- Master creating interactive charts and visualizations.
- Understand customizing reports to meet business needs.
- Learn to use analysis tools to merge data.
- Analyze data to achieve excellence in marketing.
- Manage projects effectively using Google Looker.
About this course
This course offers you a unique opportunity to explore Google Looker, one of the most powerful and modern data analysis tools that enables you to turn data into actionable insights. We will dive deep into templates, reports, and interactive dashboards, revealing how to use advanced queries to extract insights from your data. Additionally, we will explore best practices to enhance user experience and improve security and performance. This course equips you with the tools and knowledge needed to excel in the digital marketing realm.
Expected outcomes
- Ability to create customized professional reports.
- Master designing interactive dashboards using advanced tools.
- Analyze data effectively to understand patterns and trends.
- Create engaging visualizations that aid data-driven decision making.
Course content
1Introduction and Beginning
2 lectures
2Data Sources and Importing
2 lectures
- Connecting to Data Sources3:18
- Importing Data from Excel2:48
3Creating Charts and Visualizations
9 lectures
- Creating Line Charts and Controlling Data Range14:03
- Building Stacked Bar Charts17:04
- Creating Pie Charts and Donut Charts6:36
- Designing Spatial Diagrams4:03
- Data Visualization Using Scatter Plots7:38
- Using Scorecards for Key Indicators12:19
- Creating Waterfall Charts4:37
- Sankey Diagrams4:49
- Plotting Data Using Geographic Maps9:59
4Report Elements and Customization
4 lectures
- Creating and Using Tables13:05
- Merging Images and Icons5:31
- Applying Dynamic Filters18:27
- Using Shapes in Reports6:15
5Managing Dashboards and Reports
6 lectures
- Building a Dashboard17:34
- Using the 'File' Tab in Google Data Studio11:40
- Managing Multiple Pages in Reports5:28
- Sharing and Publishing Reports7:20
- Merging Data from Multiple Sources12:38
- Customizing Google Analytics Data in Reports30:44
6Accessories
1 attachments
- Downloading Add-ons
Instructor
Mohamed Khalaf
3,768 students6 courses
